Through our unique Interactive Rights deals and patented Clearinghouse Accounting Platform, Play Anywhere® enables all stakeholders to participate in new revenue streams driven by interactivity.
By securing Interactive Rights with leagues and pre-defining revenue splits between each of the stakeholders in the value chain, Play Anywhere® enables the rollout of Interactivity to the mass consumer market, ensuring compliance with all regional and league regulatory and brand concerns.
Our partners benefit from the new monetization opportunities with no up-front or setup costs.
Play Anywhere drives new revenue through interactivity from advertising, brand sponsorships, e-commerce affiliate fees, and betting affiliate fees. New interactivity opportunities for viewers, enabled by Play Anywhere interactive rights, create incremental revenue for all partners.
Play Anywhere has no up-front or SaaS costs. There are no integration fees and no platform fees. We want to drive new revenue for your business, not the opposite.
Play Anywhere’s patented clearinghouse system collects interactive revenues and distributes new revenue to leagues, rightsholders, distributors, hardware manufacturers, and technology platforms. With Play Anywhere, everybody wins.
Play Anywhere’s unique business model incentivizes each stakeholder in the value chain to participate.
Every economic transaction generated by the interactive panel (ads, sponsorships, e-commerce, and betting) drives an affiliate, ad, or sponsorship fee paid to Play Anywhere, which distributes the revenue to parties involved in bringing the consumer an enhanced experience (Leagues / Content Owners, Broadcasters, Distributors, Strategic Partners).
All advertising, purchase, and game-play opportunities are contextual to the real-time sports action and personalized to the viewer.
Play Anywhere’s AI engine optimizes calls to action to drive high CPMs and affiliate fees, and the association of sponsors to game magic moments drives highly valuable sponsorships.
The Play Anywhere overlay experience integrates seamlessly into your OTT platform, making the viewer experience seamless as well. The color, style and location of the Interactive Overlay can be controlled per platform, sport, and content.
The Interactive Panel allows for the combination of automated contextual interactions across sponsored ads, gamification, e-commerce offers and betting opportunities as well as manual interactions created by your content and programming teams to inject and schedule into the experience.
Play Anywhere provides customized analytics dashboards to all customers, giving in-depth visibility into consumer behavior.
Play Anywhere’s Data Analytics and Dashboard Module collects all user data for display in an interactive dashboard. This includes viewing times; sponsorship, advertising and affiliate fee revenues; and stakeholder splits. We also provide raw event data through APIs and data feeds where customers request this.
